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Published
December 17, 2020
Category
Branding
client
Anas Classes

About Anas Classes

Anas Classes in Pune is a one-stop solution in the education sector for the last 5 years as it provides expert tutors/trainers for all subjects & all boards with IELTS special, Foreign Languages, Coding, Memory enhancement, Counselling, Digital Marketing courses & services and it has a strong network of more than 500 Tutors providing tuitions in Pune, Pan India & now going International as well. 

Client's Brief

Anas classes is a Pune based institute focused on education starting from mid-school until post-graduation. They wanted to position themselves to their target group as a brand that offers the mostly pocket-friendly yet quality education. Anas Classes had never taken the digital medium seriously until the covid -19 pandemic. Being an institute that caters to almost all educational needs, Anas classes wanted to reach a wider audience with the primary focus being branding & awareness followed by sales & inquiries.

Social Media Platforms Leveraged

Approach

WhatsApp and Instagram were used to showcase various courses and create a sense of desire and curiosity amongst the target group. We produced a number of creative images featuring individuals and creating a sense of urgency for the courses. Creatives were made taking into consideration the course, which served the dual purpose of brand awareness and lead generation. In addition to this, Facebook and Instagram advertising was adopted for driving traffic to the online portal. On the basis of an observation that people in Maharashtra use Instagram a lot, frequent Instagram ads were run to drive awareness and generate leads.

Our Creative Look Book