As Digital Marketing Courses Live is a well-reputed Digital Marketing Training Institute based in Pune, my aim was to position it as the first stop for people who are planning to pursue their career in the Digital Marketing Industry. The core purpose of my social media strategy was to ensure the target audience about Digital Marketing and the USP being Lifetime Support and Annual Membership. Posts were focused on creating awareness and extend the reach through social media campaigns. While the social media campaigns were designed to fit in with the brand’s objective of reaching the maximum audience in the most cost-efficient way, I came with an effective social media marketing strategy through which not only were we able to reach a wide audience but also control the costs.