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Published
November 22, 2020
Category
Social Media Marketing
client
Phoenix Solar Systems Pvt. Ltd.

About Phoenix Solar Systems Pvt. Ltd.​

Phoenix was incorporated in 1997 & stands tall with the trust and confidence of its thousands of delighted customers. Within a short span of time, the company has established itself as one of the biggest importers of high-quality Gas Geysers & Manufacturer of ETC Solar Water Heaters in India. The manufacturing unit located at Satara is equipped with facilities, backed by strong R & D cell and testing labs to produce affordable custom designed Solar Water Heater Systems. The company has all facilities to manufacture and test the products under one roof. 

Expectation

Phoenix Solar Systems Pvt. Ltd.​​ approached me to enhance its social media reach. As one of the leading names in the solar systems based technology and solutions, Phoenix Solar Systems Pvt. Ltd. wanted to leverage its strong market position to raise its Social media visibility, organic traffic, and brand awareness.

Approach

In order to build an effective social media strategy, I decided to begin the process by doing a one-time, detailed social media analysis for Phoenix Solar Systems Pvt. Ltd.​​ to see if there were any constraints or hurdles affecting its social growth. Insights from the reports became the foundation of my strategy whilst focusing the spotlight on areas that could use improvement and aspects that called for a precise social media marketing process.

I liaised closely with Mr. Kadam the Founder of Phoenix Solar Systems Pvt. Ltd.​​ to make sure that he was informed about every step and tactic I had in mind to build up a stellar social media position for their brand. I also conducted in-depth industry and competitor research to create a scientifically-driven social media strategy.

I applied a very simple yet brand-specific approach to get Phoenix Solar Systems Pvt. Ltd.​​ to reach its target audience. The first method involved educating and creating awareness amongst the common mass informing them about Phoenix Solar Systems Pvt. Ltd. and the variety of products they offer. The second method was focused on building Phoenix Solar Systems Pvt. Ltd.’s dealer network across states such as Maharashtra, Karnataka & Kerala through the effective use of social media campaigns. Together these two practices helped me to deliver the results as promised.

Outcome

I ran 3 lead generation ads for Phoenix Solar Systems Pvt. Ltd., for less than a week and was able to get 89+ wholesale dealership leads. The social media campaign led to a 150k+ increase in Organic Traffic on social media with a considerable amount of rise in sessions. With my tireless efforts and expertise, I was able to increase Phoenix Solar Systems Pvt. Ltd.’s organic reach and help them with leads from the 3 states.