Facebook and Instagram were used to showcase various fragrances and create a sense of desire and curiosity amongst the target audience. We produced a number of creative images featuring fragrances and creating a sense of urgency. Creatives were made taking into consideration the target audience, which served the dual purpose of brand awareness and lead generation. In addition to this, Facebook and Instagram advertising was adopted for create an awareness about Red Label Outlet and the various offers that they had. On the basis of an observation that people in United Kingdom use Instagram & Facebook a lot, frequent Instagram & Facebook ads were run to drive awareness and generate sales.