Being one of the first restaurants in Pune to have started with an Arabic Cuisine Restaurant, Sufra Restaurant & Cafe was finding it difficult to get their message delivered to their desired audience group. I came up with multiple social media strategies in order to not only reach their target audeince but also to make sure to tap into the existing one in order to maintain brand loyalty. The core purpose of my social media strategy was to engage with the target audience and create awareness about Sufra Restaurant & Cafe and their USP being authentic lip smacking Arabic cuisines.