About Sufra Restaurant & Cafe
Sufra Restaurant & Cafe is an authentic Non-Veg Restaurant catering to the most delicious and lip-smacking Arabian cuisines not only to the common mass but also to Arabian students residing in Pune.
Sufra Restaurant & Cafe is one of Pune’s most loved Arabian cuisine restaurant known for its signature Arabic dishes that are lovingly made with love from Arabic Chefs.
Social Media Platforms Leveraged
Being one of the first restaurants in Pune to have started with an Arabic Cuisine Restaurant, Sufra Restaurant & Cafe was finding it difficult to get their message delivered to their desired audience group. I came up with multiple social media strategies in order to not only reach their target audeince but also to make sure to tap into the existing one in order to maintain brand loyalty. The core purpose of my social media strategy was to engage with the target audience and create awareness about Sufra Restaurant & Cafe and their USP being authentic lip smacking Arabic cuisines.
By successfully implementing on the social media strategy implemented for Sufra Restaurant & Cafe not only was I able to reach the desired target audience in a cost efficient way but also made sure that the brand loyalty remains consistent without damaging the brand name